Headlines
Who’s Actually Watching Local TV News?
In an “infotainment” era dominated by streaming services, social media, and on-demand content, one might wonder: who’s actually watching local TV news anymore?
Paramount Extends Go-Shop Period As Edgar Bronfman Sweetens Deal
Paramount is taking more time before an official handshake with Skydance, using an extra 15 days allotted in their merger contract to explore another bid – a surprise, last-minute offer from Edgar Bronfman Jr., one that the heir to the Seagram liquor fortune has just sweetened.
Mergers & Acquisitions
Deal Digest: Randy Michaels Makes A Cincinnati Return
Randy Michaels’ Radioactive has filed a $1.8 million deal to buy Spanish CHR “La Mega 97.7” WOXY from Lazo Media.
As Promised, Bridge News Continues LPTV Buying Spree
“You can expect a significant increase in our over-the-air acquisition activity in the coming days and weeks.”
Television
Scripps working on over-the-air/over-the-top TV combo for cable ops
Scripps is in talks with NCTC about optimizing its new Tablo device for cable ops to support a content combo featuring free, over-the-air TV networks, FAST channels and an Internet-delivered pay-TV package focusing on entertainment.
Radio
Harris Campaign Reaches Out To Asian Americans In Key States.
Midway through Chicago’s Democratic National Convention, the Harris-Walz presidential campaign has launched its first two ads aimed at Asian American voters in battleground states, including Arizona, Georgia, and Nevada. They’re airing on digital outlets such as iHeartRadio, as well as TV.
CTV/OTT
CTV Advertising Has An Embarrassing Fill Rate And Frequency Problem. Can AI Fix It?
In the last decade, smart TV adoption has skyrocketed — from 11% to 73%. Yet, despite this explosive growth, the connected TV (CTV) industry still grapples with low programmatic advertising fill rates.
Verticals
Auto Sales Still Stalled By High Interest Rates, Prices
The just-released Household Debt and Credit Report from the New York Federal Reserve reveals that the affordability crunch for new and used autos hit dealers and subprime credit customers the hardest in the second quarter.