Headlines
Streaming Shake-up, Shakeout Brewing as Program, Economic Factors Shift
If there were any doubts that streaming TV has finally hit its stride in 2024, NBC was ready to knock them down this month.
Dear Digital Diary: Nielsen Spills Details On Major Overhaul Plans
With continued calls to modernize its measurement service from many in the radio industry, Nielsen gave a look behind the curtain at its approach to audio diary surveys in a Thursday webinar – including an expected launch for the highly-anticipated all-digital mSurvey diary.
FCC
FCC Extends Time to Comment on Political AI Disclosure
The FCC has extended the deadline for the public to comment about its proposals regarding artificial intelligence in political advertising.
Television
Three Reasons Why Brazil’s TV 3.0 Decision Matters Here
What does the accomplishment mean to U.S. broadcasters grappling with the myriad of challenges the voluntary transition to 3.0 has created?
A Tale Of 2 Upfronts: Linear -4%, Streaming +35%
Continued rising advertising business for streaming TV platforms helped legacy TV network-based media companies ink 8% more overall dollar volume in upfront TV advertising spending, to $29.5 billion for the 2024-25 TV season, according to estimates from Media Dynamics Inc.
Radio
Peeling Back The Layers Of The Radio Onion
Many media brands are at a similar place of consternation, trying to answer the existential question:
“What are we?”
Christian Broadcasters Testify To The Continued Power Of Radio
As Christian radio fuels the highest rates of station growth in the US, National Religious Broadcasters took the opportunity to ask its leaders and member stations about the continued power of radio against digital media and how it reaches their specific audiences.