Headlines
Sizing the Local Market for TV and CTV Agency Demand
One of our clients recently asked us for data to help size the market for mid-size and independent agencies versus the Holding Companies and estimate how much is available for local streaming and local TV ad spending. Since this question has come up before, we figured we’d share some data and insights in this blog post.
Mergers & Acquisitions
Bronfman’s Paramount Plans Include Partnership With Big Tech
Edgar Bronfman Jr.’s plans for Paramount Global include partnering with a technology stalwart like Amazon.com Inc. or Apple Inc. to improve its streaming-TV business, according to people familiar with his thinking.
Three Eagles Communications To Sell Its Last Properties For $1.75M.
After three decades in the radio business, it’s the end of the line for Rolland Johnson’s Three Eagles Communications.
Radio
Radio Ads Are Shaping Labor Day Buying Amid Economic Unease
After an early August cooling, radio’s national ad play is roaring back ahead of the long Labor Day weekend as brands compete for a much-diminished share of holiday sales spending. Predictably, two home improvement giants promise the most spend.
Support For Proposed ‘A10’ FM Class Is Strongest Among Rural FM Operators.
With more space on the dial, the owners of rural stations may have the most to gain if the Federal Communications Commission goes forward with a proposal to create a new station class that would fit between Class A and Class C3 or B1 FMs.
With AM And Radio Royalty Fights, Broadcasters Boost Lobbying Spending In First Half.
The fight to pass a bill that would keep AM radio in vehicle dashboards has been a top priority for the broadcasting industry this year.
FCC
This Week in Regulation for Broadcasters: August 19, 2024 to August 23, 2024
Here are some of the regulatory developments of significance to broadcasters from this past week, with links to where you can go to find more information as to how these actions may affect your operations.
Verticals
Where They’re Spending: As Harris Rises, Trump Spends To Protect NC.
Vice President Kamala Harris’ rise to the top of the Democratic presidential ticket has prompted former President Trump to significantly increase his spending to defend North Carolina, a state he won in 2016 and 2020.
A 'flood of ads': Pa. residents face barrage of political messaging
Political ads are back as an unavoidable part of everyday life in Pennsylvania.