Headlines
BIA Podcast: Political Advertisers Flock to CTV/OTT: A New Era in Campaign Spending
The 2024 election cycle is poised to be the most expensive in U.S. history, with political ad spending projected to reach a staggering $11.7 billion according to BIA’s U.S. Local Advertising Forecast. But it’s not just the sheer volume of spending that’s noteworthy – it’s the growth in Connected TV (CTV) and Over-The-Top (OTT) platforms that are allowing campaigns to reach voters in targeted and unique ways.
Nexstar CEO: 'Big Mistake' to Hand vMVPD Retrans Rights to Big 4 Networks
Nexstar: In the battle with DIRECTV, Disney on Sunday removed every local ABC station in the country from the satellite TV operator's virtual Multichannel Video Programming Distributor (MVPD) called DIRECTV Stream.
Mergers & Acquisitions
Verizon bets on fiber's staying power as it acquires Frontier for $20B
Some major consolidation is afoot in the world of internet communications — and it will have implications for competition and consumer internet access in the United States.
Pluria Marshall Sells WLTH To Williams … Again
A 1kw Class D AM with all of nine watts of power after dark and its companion FM translator have been sold, paperwork filed with the FCC for regulatory approval confirms.
Television
Legacy TV Quakes Coming Soon: More TV Blackouts Looming, With Streaming Shift?
What would happen if all -- or a massive level of -- legacy, live TV subscribers with cable, satellite, telco or virtual pay TV services suddenly jumped in greater numbers off those services?
Radio
Millennial and Gen Z Talent Bringing More Diversity To Radio
As Millennials and Gen Z join the radio workforce, they’re bringing a fresh wave of diversity with them according to the latest disclosed findings from Jacobs Media‘s AQ6 air talent survey. And how can radio better bring these talent in? Offer community connection.
How Radio's Top GMs Lead Teams in Challenging Times
Success – or failure – starts and ends at the top. With shrinking budgets, increasing competition, and constant pressure to perform in sales and programming, the burden placed on radio’s General Managers is only increasing. How do the best find balance?
Cable TV
U.S. Pay TV Loses 1.62 Million Subscribers in Q2, 10th Consecutive Quarter of Double-Digit Percentage Losses for Linear
The sector has shed 4 million subscribers in the first six months of 2024
Verticals
Dodging The Crossfire Of Political Advertising
Marketers have front-row seats to arguably the most digitally charged presidential election in political history.