Headlines
Political Advertisers Flock to CTV/OTT: A New Era in Campaign Spending
Political ads are dominating Connected TV (CTV) and Over-The-Top (OTT) platforms. On this episode, BIA’s Nicole Ovadia welcomes Rich Crone, Director of Political at Jamloop, to discuss how campaigns use streaming data to precision-target voters.
Television
DirecTV and Disney Offer Streaming TV Discounts as Blackout Drags On
DirecTV is offering discounts and a $30 credit toward Fubo or Sling, while Disney is offering $30 off the first month of Hulu With Live TV, coming amid a tense blackout between the companies.
DIRECTV Brings FCC into Disney Retrans Dispute
DIRECTV filed a complaint Saturday at the Federal Communications Commission saying Disney adopted a negotiating position outlawed by the agency twice in 2024 in separate carriage disputes between TV station owners and cable TV companies.
Radio
It's A Brand New Day(part)
As has often been said, one man’s trash is another man’s treasure. A variant on that old saw is that one man’s problem is another man’s solution. In this case, we’re talking traffic.
Digital
Google And DOJ Face Off In Battle Over Online Display Ads
Google and antitrust enforcers will face off Monday in federal court in Alexandria, Virginia, where the Department of Justice and 17 states will attempt to prove the company illegally monopolized ad-tech tools that power programmatic online display ads.
FCC
FCC Orders $3.3M in Fines Against 113 TV Stations for `Kid Vid’ Violations
The FCC has released a Forfeiture Order against 19 station groups covering 113 TV stations for a total $3,334,000 in fines for violations of rules regarding children’s programming.
The Past Two Weeks in Regulation for Broadcasters
Here are some of the regulatory developments of significance to broadcasters from the past two weeks, with links to where you can go to find more information as to how these actions may affect your operations.
CTV/OTT
Should marketers pull CTV spend until the election's over?
This election cycle, one of the lessons learned from consumer advertising is the use of connected TV to target ever-more precise audience segments.
YouTube, Roku, and Disney saw CTV ad revenue growth taper in Q2, while Netflix climbed
Netflix saw a 16.8% increase in digital ad revenue in Q2 2024, marking the fourth consecutive quarter of growth, according to the company’s earnings. YouTube's and Roku’s digital ad revenue growth peaked in Q1 2024, while Disney’s streaming revenue growth peaked in Q3 2023.
Verticals
Digital Ad Sellers See More Political Activity, IAB Study Finds
In this charged Presidential election cycle, digital ad sellers are seeing more demand for political advertising and are leaning in to make more inventory available to candidates.
