Headlines
Cable, Streaming Top OTA Television In August
The August 2024 edition of The Gauge from Nielsen, the audience measurement giant’s monthly snapshot of total broadcast, cable and streaming consumption that occurs through a television screen, shows that streaming is the undeniable content delivery medium among U.S. consumers.
Election 2024: swing states flooded with ads
The presidential contest has entered the home stretch. Last week’s debate might be the only one, but the ad contest between former President Donald Trump and Vice President Kamala Harris is a nearly constant presence nationwide and especially in swing states.
Radio
AM For Every Vehicle Act Could Reach House Floor This Week
It’s been nearly three months since we’ve seen any action on the AM Radio For Every Vehicle Act, but as the end of the 118th Congress nears, broadcasters have a promising sign.
Extending Your Radio Brand
How much commercial television do you watch these days?
The data indicates that it’s less than ever before. Like broadcast radio, over the air television viewing has been trending steadily downward (the orange bars below) versus streaming (the blue bars), the platform where television has evolved to since Netflix stopped mailing out DVDs in red envelopes.
The Advantage of Locally Owned Radio
This past week I visited two different locally-owned radio clusters – one in a Major Market and one in a Small/Medium Market. Similarities between the two clusters include their financial success, commitment to their communities, focus on their audiences, and working with their advertisers to ensure their success.
CTV/OTT
Report: Kids reduce churn for streaming services
With streamers nearing market saturation in Western markets, retaining subscribers is more important than ever.
Tech
VideoAmp Says It Serves As Currency in $1 Billion of Media Deals
Measurement company expects to be used to guarantee $1.5 billion in ad buys by end of year
Verticals
Elon Musk ramps up spending before the election to support Republicans
Billionaire and X owner Elon Musk is ramping up the money his super PAC, America PAC, spends in the final 50 days before the November election.
