Headlines
Direct Mail's Digital Revolution: A Conversation with Valpak CRO Jay Loeffler
In the battle for advertisers’ dollars, direct mail has a new arsenal: data-driven digital strategies. Valpak’s Chief Revenue Officer, Jay Loeffler, joins me in our latest Leading Local Insights Podcast and pulls back the curtain on how they are fusing targeted Connected TV ads, personalized mailers, and more to create unbeatable cross-media campaigns.
Mergers & Acquisitions
Station Trading Roundup: 5 Deals, $800,000
The purchase of KTAS-TV San Luis Obispo, Calif., by Major Market Broadcasting of California tops the latest list of TV station transactions submitted to the FCC for its approval, according to BIA Advisory Services.
FCC
Broadcasters Renew Call For Court To Toss Out FCC’s New Employee Reporting Requirements.
National Religious Broadcasters, the American Family Association, and the Texas Association of Broadcasters are asking a federal appeals court to reject an attempt by the Federal Communications Commission to restart the collection of workforce data from radio and television stations through Form 395-B.
Television
NAB Responds To Donald Trump’s Call To Pull Broadcast Licenses
The National Association of Broadcasters has responded to former President and Republican presidential nominee Donald Trump’s calls for broadcast licenses to be revoked.
Radio
Audio Ads Are Benefiting From Emotional Messaging, Creative Partnerships, And Even AI.
Can the argument be made that audio is becoming the most effective ad medium? Audacy Chief Marketing Officer Paul Suchman thinks so.
AM Radio Legislative Fight Sees Automakers Stepping Up D.C. Blockade
In less than two weeks, Election Day will be in the past. This will start the “Lame Duck” Congressional period before the current session concludes in January 2025.
Radio is a Workhorse for Recruitment
Companies and businesses often have a challenging time finding job candidates. Finding qualified job candidates is even more difficult.
CTV/OTT
Parks: Most Consumers Now Opt for Ad-Supported Streaming Tiers
Hefty price hikes for ad-free tiers, lower AVOD costs for AVOD offerings and promotions for bundled services are driving the trend, study finds
Media
If Media Trust Levels Are So Low, Why Record Political Ad Spend?
Trust in TV advertising or in social media advertising in this Presidential election year can yield a fuzzy profile. And yet more money -- advertising-wise -- is being spent than ever before, especially for TV.
