Headlines
IEEE Webinar: FM Radio Boosters Can Geotarget Over-The-Air Content to Be More Locally Relevant, Drive Revenue Growth.
Join IEEE’s Broadcast Technology Society’s webinar on November 19, 2024, at 2pm EST to learn more about the technology and business opportunities with FM boosters’ new regulations allowing over-the-air geotargeting. Click here to register for this complimentary webinar.
Election Yields Hard Lessons For Local TV News
Regaining viewer trust depends on healing old wounds and amplifying visibility and accessibility outside of a DMA’s urban core.
Television
TV advertising drives brand results: Here’s what the numbers say
Despite viewer fragmentation, TV advertising can drive web traffic for first-time advertisers, according to VAB research.
Radio
Audacy CMO Suchman Targets the Audio Ad Spend Gap
Audacy Chief Marketing Officer Paul Suchman has elaborated on the company’s latest “State of Audio” report on how emotional connections, measurement technologies, and the rise of creator-driven content are reshaping the way brands use radio.
AM/FM Radio And Podcasts Drive Auto Aftermarket Shopping
The results of MARU/Matchbox’s annual auto aftermarket study, conducted in August 2024 among more than 1,100 U.S. auto parts shoppers, show that heavy listeners of AM/FM radio and podcasts outscore heavy TV viewers in terms of shopping activity, spend, and brand engagement.
Media
Are Mega Media Mergers Ready To Explode... Or Plod Along?
The promise of mega media mergers is in the air -- thanks to expected free-market potential of the new incoming executive branch of the U.S. government.
Media, broadcast execs upbeat on regulatory, deal outlook under Trump administration
Following last week’s U.S. election of Donald Trump to a second, non-consecutive term as president, executives at major broadcasters and at least one media company appear upbeat on the outlook under a new administration and potentially Republican-controlled Congress that could be favorable for consolidation, M&A activity and deregulation.
