Headlines
The Economy and Media Advertising: What’s The Post-Political Forecast?
The economy is improving. The housing supply is getting better. But, we are at a record trillion dollars in credit card debt, and consumer debt is a “bit of a headwind.” What does this mean for the economy, and for broadcast media?
WARC: Two-Thirds of Marketers Optimistic About 2025
Economic uncertainty in 2023 morphed into election uncertainty in 2024, holding back many brands’ spending – but that could finally turn around in 2025.
Television
Scripps News Stymied By News-Averse Advertisers, CEO Says
E.W. Scripps’ Adam Symson says polarization of both viewers and the ad community dealt critical blows to upstart Scripps News, a dynamic that will continue to challenge the TV news industry at large.
Gray Owned Maine Station Cuts Newscasts
Gray-owned WAGM in Presque Isle, Maine is cutting some of its locally produced newscasts.
Radio
What Nielsen’s Three-Minute Listening Qualifier Means For Radio.
Using the new Nielson ratings methodology, stations will begin seeing higher ratings, which will likely allow higher spot rates. And with higher listening comes higher demand for ad inventory. “Hopefully demand goes up as advertisers see that they’re actually getting a larger audience than they thought they were before,” a Nielsen spokesperson says.
Will Advertisers Pay More For Bigger Radio Listening Estimates?
As stations see their listening levels rise substantially next year, it’s only natural they’ll want to charge advertisers higher rates for the larger reported audience deliveries. But simple supply and demand economics will continue to drive the market, so the ultimate revenue impact of Nielsen’s 3-minute listening threshold remains to be seen.
