Headlines
For CTV Advertising, A Hazy Path Forward
At a conference last week focused on CTV monetization, questions of common currency, workflows and the right deliverables yielded few consensus answers.
Trump's FCC pick and Comcast's spinoff plans are no coincidence
A free-market cable regulator gets nominated as chair of the Federal Communications Commission, setting tongues wagging on Wall Street that much-needed dealmaking will take place.
FCC
This Week in Regulation for Broadcasters
Here are some of the regulatory developments of significance to broadcasters from the past week, with links to where you can go to find more information
Incoming FCC Chairman Carr: 'A Broadcast License is Not a Sacred Cow'
President-elect Donald Trump's choice to be Chairman of the Federal Communications Commission is going to take a close look at whether broadcasters are meeting their mandatory public interest obligations.
Radio
Bob Pittman Highlights Radio’s Credibility in National Interview.
iHeartMedia CEO Bob Pittman spoke about radio being a trusted source of information throughout the 2024 election and how the medium will continue to battle misinformation shared on social media.
Insights from Fred Jacobs: Broadcasting & Digital Media Trends
The “true crime” genre shows no signs of slowing down. Always a mainstay of movies and television, “true crime” podcasts are now the third most popular genre according to new research.
Digital
The DOJ is calling for Google to sell Chrome. Where will that leave advertisers?
On Nov. 20, the US Department of Justice (DOJ) recommended Google be mandated to sell Chrome as part of an ongoing antitrust case that could upturn digital marketing.
Sales
5 Sales Misses That Could Be Costing You Money
We live in a fast-paced world where it’s easier to focus on immediate wins and overlook bigger opportunities that can lead to lasting success.
Which Brands May Buy More Holiday Ads? NRF’s Survey Of Top Gifts Offers A Hint.
Where will the holiday ads on radio come from? One clue could be the list of what products consumers are most focused on for gifts.
Consumers Plan To Spend $650 On Black Friday Weekend 11/25/2024
Consumers are heading into the Black Friday shopping weekend with big plans and say they intend to spend $650 per person, up 15% from last year, according to a Deloitte survey.