Headlines
The FCC Offers a Hand to the Little Guy
May the Jessica Rosenworcel Federal Communications Commission (FCC) be remembered for one of its final unanimous decisions in support of zonecasting technology enabling geo-targeted FM broadcasting for three minutes out of each hour
After A Record-Setting Year, Political Spending Shows No Signs Of Slowing Down In 2026 And 2028 (subscription required)
Most of this year’s growth went to OTT/CTV platforms, analysts say.
Television
How NBC News' Election Night Digital Wins Forecast the Future of Broadcast News
If Election Day is the political world’s equivalent of the Super Bowl, then NBC News’ digital platforms scored a touchdown to kick off the month. NBCNews.com and NBC News Now saw their two highest days on record on Nov. 5 and Nov. 6, and also dominated the social space among the big three broadcasters.
CTV/OTT
Survey: Consumers Prioritize Spending on Streaming Over Retirement Savings
Despite all the complaints about the rising cost of streaming services, a new survey from First Merchants Bank indicates that setting aside money for streaming each month is still a top priority for U.S. consumers, with online video subscriptions taking precedence over retirement investments in household budgets.
Pay TV
Where's The Legacy TV Networks/Pay Subscriber 'Floor'?
So where’s the "floor" for legacy TV cord-cutting -- when it comes to traditional pay TV subscribers? Analysts keep reassessing where declining subscribers on pay TV services will end up.
FCC
This Week in Regulation for Broadcasters: November 25, 2024 to November 29, 2024
Here are some of the regulatory developments of significance to broadcasters from the past week, with links to where you can go to find more information
Sales
The Plan For Extra Sales Power In 2025
We just celebrated Thanksgiving. While thoughts move to family and friends this time of year, the sales goals of 2025 still feel distant to us, but those goals are coming. The question now is how to truly supercharge your sales team.
There's Magic in the Message
John Wanamaker is famous for saying “I know that half of my advertising is wasted; I’m just not sure which half.” Today it is more important than ever that companies know which part of their advertising is giving them ROI.
