Headlines
Digital Comes Up Short For Some Ad Buyers. Their Fix Is A Move Back To Traditional Media
Faced with tighter ad budgets and diminishing returns from digital spending, some advertisers are taking a fresh look at traditional media like radio. It comes as broadcasters have not only found ways to demonstrate how digital and on-air media can work in tandem, but also as there are improved capabilities to show the return on investment that a radio campaign can deliver.
Fred Jacobs’ On-The-Go AM Solution? There’s An App For That
Radio-focused mobile strategy and development firm jācapps, born by longtime Detroit-based broadcasting consultant Fred Jacobs, says it is moving “to make sure AM stations can easily get their streams on smartphones, tablets, and into cars.”
Mergers & Acquisitions
Former GM Acquires Elko Broadcasting Company
Tyler Gunter’s 5T LLC has acquired Elko Broadcasting Company from Paul & Ketra Gardner for $1 million.
Northern Nevada Cluster Sold; EMF Buys In Indiana
ELKO BROADCASTING COMPANY, INC. is selling Adult Hits KLKO (93.7 JACK FM), Sports KEAU (FOX SPORTS 104.7 FM), Country KRJC, AC KELK-A, and K255CE/ELKO, NV; Country KWNA-F/WINNEMUCCA, NV; and K240AI, K288AU and K297BC/CARLIN, NV to TYLER GUNTER's 5T, LLC for $1 million pursuant to an option granted along with a time brokerage agreement from FEBRUARY 1st.
Local Resident Enters Radio Ownership With Purchase Of North Carolina AM
A new entry into radio ownership is Justin Ckezepis who lives in Cornelius, NC, and just inked a deal to purchase talk WSIC, Statesville, NC (1400) from Iredell Broadcasting for $325,000.
Radio
It's Time For A Radio Reboot
Many businesses need a reboot. We need to unplug our radio stations, wait three minutes, and plug them back in. Now, we’re set to restart.
FCC
This Week in Regulation for Broadcasters: May 15 to May 19, 2023
Here are some of the regulatory developments of significance to broadcasters from the past week, with links to where you can go to find more information as to how these actions may affect your operations.
FCC Seeks Comments on Proposed Annual Regulatory Fees – Proposal Includes a Decrease in Fees To Be Paid By Broadcasters
This week, the FCC released a Notice of Proposed Rulemaking containing its proposal for the annual regulatory fees to be paid by broadcasters in September of this year. The annual fees are paid by all entities that the FCC regulates to reimburse the government for the cost of FCC operations.
Pay Up, Or Lose Your License, FCC Tells W. Va. FM
It’s one of five stations associated with Southern Communications, and that’s within West Virginia Broadcasting Inc.
For some reason, it is delinquent in paying its full regulatory fees to the FCC, and that tardiness dates back a decade. Now, the licensee must pay them all, or risk losing the Class B Country station serving Beckley, W. Va., and most of Charleston.
Media
AI: An Early View of Its Impact on Broadcasting
Artificial Intelligence, or AI, was not so long ago only found in science fiction novels. Now it is all the talk in Washington, D.C., as lawmakers and advocates alike grapple with how to get our arms around this exploding technology that is spurring dramatic change.
Sales
The Power of Priority: Do Clients Put Your Brand First?
I was working with a print media client a few weeks ago discussing the most common objections they hear. Undoubtedly, it was this: “Nobody reads the newspaper anymore.” I found this interesting because I, and I’m sure you have, too, also hear from my radio clients, “Nobody listens to the radio anymore. They listen to satellite or podcasts.”