Headlines
Optimism on the Rise Among Auto Dealers Following Decisive Election Results
The Q4 2024 Cox Automotive Dealer Sentiment Index (CADSI) reveals renewed optimism among U.S. automobile dealers.
Mergers & Acquisitions
Media Deals Outlook: "Pent-Up Demand" to Fuel Big Year in 2025
Expect big M&A moves in the media-telecom sector, a closely-watched forecast from accounting firm PricewaterhouseCoopers says.
Digital
YouTube Sports Climbs 30%, Scores With 'NFL Sunday Ticket'
YouTube says all daily global streaming viewing is now over one billion hours. In addition to sports, there has also been a rise in viewing of kids programming.
FCC
FCC Targets Outdated Radio And TV Rules For Updates Or Elimination.
The Federal Communications Commission unanimously advanced a proposed rulemaking that, if adopted, would update 13 broadcast radio and TV rules.
FCC Opens Entire 6-GHz Band to Very-Low-Power Device Operations
The move, which the agency says will spur innovation, had been opposed by the NAB for its potential impact on newsgathering.
Media
How the Omnicom and IPG Merger Could Reshape TV Advertising - Subscription Required
Will the combined agency scale bring new pricing power to CTV?
Tech
Tech trends to watch in 2025 include AI agents, search, smart glasses, and on-device features
Enterprise and consumer adoption of generative AI (genAI) continues to grow, and next year, we expect businesses and users alike to fully identify which AI applications and providers make the most sense for them personally. Some will come out on top while others fizzle.
What AI-generated ads say about tech in marketing
Coca-Cola unveiled its AI-created holiday commercials last month and the spots sparked a wealth of online criticism. Social media users called them "heartbreaking," while artists railed against the company for not using human creativity.
The MAGA culture war comes for Silicon Valley
A powerful industry gets a fresh set of Washington antagonists — with a polarizing agenda.