Headlines
Auto Dealer Optimism Is On The Rise. Will Ad Dollars Follow?
Automotive advertising has been picking up during the second half of the year, and as 2025 media investment plans are being drafted in the coming weeks there is a good indicator that trend may continue in the new year.
Comcast and Warner Bros. Discovery Set the Stage for 2025 Deal-Making
Comcast and Warner Bros. Discovery are rearranging their businesses for mergers and acquisitions. Experts say the next year could transform the media industry.
Television
If He Wants to Save It, Brendan Carr Should Deregulate Broadcast TV and Fully Empower ATSC 3.0
"Big Tech”—Google/YouTube, Apple, Facebook, Amazon—continues to pose a mortal threat to local TV stations.
Radio
Closing The Gap: Audio Seen As Untapped ‘Moneyball Medium.’
Are marketers ready to unlock audio’s full potential to drive results for their goods and services?
Z100 New York's 2.6 Million Cume Leads CHR's Top 10 Stations.
The spirit of high-energy top 40, now commonly referred to as CHR, continues on today's most listened-to stations in the format.
CTV/OTT
Sports Viewing Jumps 30% on YouTube
YouTube has provided a wrap-up of 2024 viewing trends in 2024 that shows a notable uptick in interest in sports content and highlights the importance of TVs to the streaming platform, with viewers watching an average of 1 billion minutes each day of YouTube content on their television sets.
In 2024, the Shift to Streaming Only Continued
Inscape data reveals that over the last few years, the share of smart TVs that are only streaming content is steadily inching up, and hit a record high of 61% this year.
Media
Video Is Bringing Podcasts Into The Living Room, YouTube Data Shows.
As 2024 grinds to a halt, it may be remembered as the year when podcast videos went mainstream.
Verticals
Rising costs may drive more shoppers into physical stores, boosting in-store retail media
In response to rising costs, retail in 2024 was dominated by consumers’ desire for deals and discounts.