Headlines
Going Broad - Brendan Carr wants to test the limits of the FCC’s authority.
Early this month, he told Fox News that “combating tech censorship is going to be one of the top priorities for me.”
TV News Has Become a Madison Avenue Hot Potato, But It Still Helps Ads
A new study from Mediaprobe, a company that measures real-time physical and emotional responses to media, finds that news programs generate better response and recall than many primetime TV shows.
FCC
This Week in Regulation for Broadcasters: December 9, 2024 to December 13, 2024
Here are some of the regulatory developments of significance to broadcasters from the past week.
Radio
HRA Report: Brands Must Prioritize Radio for Hispanic Reach
The Hispanic Radio Alliance, with Nielsen, has released its first major report in support of the power of Spanish-language radio in the US. “Tuning In to Hispanic Audiences” highlights audio as a cornerstone for brands to connect with the influential Hispanic market.
CTV/OTT
This Year’s CTV Replay: Programmatic, Measurement And Lots Of M&A
It would probably be fair to call 2024 the year that CTV went programmatic and became a digital performance channel.
Media
Five Tactics Turning Media & Advertising Strategic Plans into Actionable Results
A staggering 60-90% of strategic plans fail to fully come to life.
Tech
Court Refuses To Halt TikTok Ban
A federal appeals court late Friday rejected TikTok's request for an emergency order halting a law that will result in a ban on the app unless it separates from China-based parent company ByteDance.
Marketers prepare for a world without TikTok as ban nears
TikTok’s turbulent year in the U.S. barely rattled marketers — until now. As the app enters its final countdown, marketers are taking the ban more seriously than ever because it’s looking increasingly like TikTok, at least in its current guise, is on borrowed time.
Study: Less Than Half Money Spent On Programmatic Ads Reaches Consumers.
The Association of National Advertisers (ANA) has released the findings from its 2024 Programmatic Transparency Benchmark Study and it finds that most of the money spend on ads bought through programmatic exchanges doesn’t make it to consumers.
Sales
The Power of a Third-Party Story
The more value we create, the more risk we remove, the better our chances of closing a sale. To remove risk, there is nothing more powerful than a third-party reference.