Headlines
2025 Local Ad Market: New Report Examines Top 10 Trends Sparking Opportunity
The BIA team constantly discusses the future of local advertising, especially as the year closes and a new one begins. Like many of you, we think we’re entering a defining moment driven by changing market dynamics and evolving digital trends and consumer behaviors.
Television
Disney Leads Distributor Viewing, Fox, YouTube And Paramount Up
Walt Disney led all media distributors with a 11.1% share in Nielsen’s November index, which aggregates viewing across all TV media platforms owned by one company.
Sinclair DigiNet Widens Coverage Thanks To FOX Deal
A digital multicast network offering from Sinclair Inc. is poised to enjoy greater national coverage, thanks to a new distribution agreement with FOX Television Stations.
Cox Media Group, Comscore Agree To New Deal For CMG TV Stations
Cox Media Group today signed a new multi-year agreement with Comscore for CMG’s TV stations.
CTV/OTT
Netflix Leads Streaming Pack With 76.1 Million U.S. Subs
Hulu, Disney+ held second and third place in subscribership in Q3 of 2024, per S&P Global Market Intelligence.
Digital
TikTok asks Supreme Court to block law that could ban popular app
TikTok on Monday asked the Supreme Court to block a law that could ban the video-based social media app, which has millions of American users.
Media
Report: Fox Looks To Expand Deeper Into Audio/Podcasting.
Fox Corp. is reportedly interested in expanding its reach into audio, according to Semafor, with several potential acquisition targets already in its sights.
Local
Local media gets its swagger back
“Consumers will continue to rely on local reporters that live and work in their community to validate information.”
Verticals
Five for ’25: The Cox Automotive Forecast
With the national election now fully in the rearview mirror and consumer sentiment improving, we turn our attention to the year ahead and an automotive market shifting into a higher gear. As we develop our forecast for 2025, we are mostly optimistic, as the market is finishing 2024 with momentum.
Sales
Adweek: Full-Funnel Campaigns Drive Advertising Objectives.
“If marketers know that making a purchase is less ‘following a straight line,’ and more ‘traveling a winding road,’ why invest in only half the journey? It’s much more effective to meet your audiences where they are at every stage, from awareness to consideration, to purchase.”