Headlines
The State of Radio Ads In 2025: Pierre Bouvard on What’s Next
From the impact of dull ads to the opportunities of innovations like geotargeting, how are the best brands making strategies that drive success?
NAB Releases "Future of Television Initiative" Roadmap Report
NAB just released a FOTVI report summarizing the efforts and the consensus recommendations of its three working groups; each focused on one of three core goals. The groups and their areas of responsibility for road mapping the journey to ATSC 3.0, aka NEXTGEN TV, were Working Group 1-Backwards compatibility, Working Group 2-Completing the transition, and Working Group 3-Post-transition regulation.
Television
How To Make Broadcast TV A Precision Marketing Product
The shot clock is on for broadcasters to provide mass reach with one-to-one precision, and it’s an achievable goal. Here’s how to do it.
Radio
Unlocking The Power of Radio In Your Ad Campaigns
Media Mix Modeling (MMM) is gaining attention as a tool for measuring the effectiveness of marketing campaigns and assessing the role different media play in achieving goals, such as driving conversions. However, it has notable shortcomings – but fortunately, they can be addressed.
FCC
With Trump Designation, Brendan Carr Is Now FCC Chairman
As promised, President Donald Trump signed an order officially designating Brendan Carr as the new FCC Chairman. With the change, former Chair Jessica Rosenworcel formally resigned from the Commission, as is tradition.
Trump Issues Regulatory Freeze On Agencies Including FCC.
The Federal Communications Commission will not be issuing any new regulations until further notice after President Donald Trump on Monday signed an executive order barring the FCC and all executive departments and agencies to put a hold on moving forward with any new rules until they are reviewed by the new agency heads.
Tech
Trump signs executive order to pause TikTok ban, provide immunity to tech firms
President Trump signed an executive order on Monday seeking to hit pause on a law banning TikTok and to provide a liability shield to business partners of the popular video app.
Court Rejects Request By IAB, Others: Won't Block Click-To-Cancel
A federal appellate panel on Friday rejected a request by the Interactive Advertising Bureau and others to block the Federal Trade Commission's new click-to-cancel regulations, which aim to enable consumers to easily cancel recurring subscriptions to newspapers, gyms, retailers and other businesses.