Headlines
BIA Industry Digest: CTV/OTT Landscape
BIA forecasts CTV/OTT local ad spending to exceed $2.8 billion this year as this platform continues its fast growth.
A Raging Case For TV News’ Localism
Los Angeles’ local TV stations proved they have never been more important with the lifesaving information, commitment and abiding sense of service they’ve demonstrated in their coverage of the area’s devastating wildfires.
Television
A Station Group Cuts Its Meteorologists, And Localism’s Fabric Tears
Allen Media’s stunning move to fire all the meteorologists at its local stations leaves viewers without a vital service and opens an extraordinary opportunity for its competition.
Allen Media Group Scraps Plan to Replace Local TV Meteorologists
Station group rescinds move to use Weather Channel forecasters after negative viewer feedback
Radio
Radio Carried Ad-Supported Listening Across Generations in 2024
Radio continues to dominate ad-supported audio listening, whether at work, home, or in the car – even among Millennials and Gen Z.
Perspective: Why Adding Audio to Your Media Mix Is Essential.
In today’s content-saturated world, brands and creators are constantly looking for new ways to stand out and engage with their audiences.
Pay TV
S&P: Spinoffs of Linear TV Networks Face ‘Significant Challenges’
A new report from S&P Global Ratings highlights ongoing problems in the linear TV business with a prediction that its decline in the U.S. is “irreversible” and plans by Comcast and other to spin off TV networks “face significant challenges amid secular declines and dis-synergies.”
Digital
Election Podcast Analysis Helps Explain How Trump Did Better At Reaching Voters
Countless stories about the bigger role that podcasts played during the 2024 election cycle have pointed to the appearances made by President Trump and former Vice President Kamala Harris.
FCC
Carr Makes More FCC Leadership Appointments
Four additional FCC leadership positions were unveiled on Friday morning by newly minted Chairman Brendan Carr.