Headlines
![Research: Interesting Ads Deliver More Impact for Less Spend.](https://dxj7eshgz03ln.cloudfront.net/production/link/image/1015704/twenty_by_nine_extra_large_def8aebf-6287-4870-8917-06377edc74eb.jpg)
Research: Interesting Ads Deliver More Impact for Less Spend.
A recent analysis of thousands of marketing effectiveness case studies from The Institute for Practitioners in Advertising finds that advertisers investing in emotional ads that successfully inspire people to share or talk about them get significantly more for their money.
![Study: Social Video Beats Traditional TV for Young Viewers](https://dxj7eshgz03ln.cloudfront.net/production/link/image/1015688/twenty_by_nine_extra_large_9cbde725-3c9c-41bb-a055-de9c1deddc7d.jpg)
Study: Social Video Beats Traditional TV for Young Viewers
Social video on platforms like YouTube or TikTok continues to plays an outsize role in the lives of young viewers, at the expense of traditional premium, according to Hub Entertainment Research’s annual Video Redefined survey.
Mergers & Acquisitions
Highwater Fails To Complete Planned Colo. Radio Deal
In August 2024, RBR+TVBR reported on the sale of a group of radio stations in Colorado to a 50/50 partnership between Emily and Jake Rishavy for $1.75 million.
Television
Over 150 local PBS stations now available to stream free on Prime Video
Prime Video’s free programming options just got a major boost. The streamer already carries hundreds of free streaming channels which were formerly shunted to the now defunct Freevee service, but it’s adding one option that provides value to viewers of all ages: PBS.
Radio
As Tax Season Kicks Into High Gear, Prep Services Seek Radio
As peak tax season approaches, this week’s Spot Ten from Media Monitors reflects the growing focus on preparation, with a national brand making a major leap into third place after surging 64 spots from January 20 through 26.
Radio Listeners Drive New Car Purchases, Survey Finds
Listeners to the radio are more likely to buy a new car in the coming year, according to data from a survey conducted by the research firm The Media Audit.
CTV/OTT
Privacy & Addressability of Streaming TV Ads
As ad-supported streaming platforms gain momentum, they promise to revolutionize advertising by offering unprecedented addressability—tailoring ads to individual viewers based on their interests.
Media
Here's How Many People Were Working In Broadcasting Last Month.
Year-end budget cuts across the media sector hit broadcast industry employment according to the Bureau of Labor Statistics.
FCC
February 2025 Regulatory Dates for Broadcasters – EEO, Comment Deadlines, FM Duplication Rule, Political Windows, and More
While the new Republican-led FCC will no doubt tackle many policy issues in the upcoming months (see our article looking at some of the issues that we expect the FCC will address this year), there are also standard dates and deadlines in February to which broadcasters still need to pay attention.