Headlines
BIA Estimates Local Ad Revenue to Reach $171B in 2025, Core Spending Up 6.1%
BIA Advisory Services estimates that in 2025 U.S. local advertising revenue will reach $171 billion, excluding political spending.
BIA
BIA Adjusts Its U.S. Ad Spend Forecast
U.S. local advertising revenue will reach $171 billion, excluding political spending, in 2025.
New Economic Uncertainty Fuels BIA Forecast Update For Radio
As financial fears tied to tariffs and other political factors surge, BIA Advisory Services has updated its US local advertising revenue forecast for 2025 – and the outcome may not be particularly soothing to radio broadcasters.
Mergers & Acquisitions
Deal Digest: Nashville Public Radio Spins-Off Suburban FM.
The employees of regional Mexican stations “La Poderosa” KPDA Mountain Home, ID (100.7) and “La Gran D” KDBI Homedale, ID (106.3) have struck a $1.6 million deal to buy the two FMs from Kevin Terry’s JLD Media and Scot Mathews.
Television
Start Preparing for RFK Jr.'s Potential Ban on Pharma TV Ads
For the advertising industry in the United States, few regulatory changes have the potential to be as seismic as Robert F. Kennedy Jr.’s proposal to ban pharmaceutical advertising from television.
Broadcasters Want To Kill ATSC 1.0 – But At What Cost To Viewers?
As the television industry evolves, so too does the technology that powers it. However, not all advancements in the media space are equally beneficial for consumers, particularly when they disrupt established and widely adopted systems.
Radio
Townsquare Signs-Off AMs In Abilene & Quad Cities
Townsquare Media, which has been pruning underperforming stations from its portfolio for divestment or license cancellation for the past several years, has ceased operations on two more.
Verticals
States Begin Efforts To Ban Drug Advertising.
Efforts to ban direct-to-consumer pharmaceutical advertising have mostly been centered in Congress, but there’s a push in Oklahoma and Connecticut to take state-level approaches. This comes as a new bill has been introduced to limit drug ads on a national level.