Headlines
Five Years Gone: How COVID Changed Radio
Don’t say I didn’t warn you.
You’re likely not going to want to read today’s post.
BIA Estimates Local Ad Revenue To Reach $171B In 2025, Core Spending Up 6.1%
BIA Estimates Local Ad Revenue To Reach $171B in 2025, Core Spending Up 6.1% The updated forecast shows slight adjustments to previous estimates for 2025, wi
BIA
Outlook: Local Advertising Revenue To Top $171B This Year
U.S. local advertising revenue will reach $171 billion, excluding political spending — an increase of 6.1% vs. 2024 and mostly propelled by digital media spending, according to estimates by BIA Advisory Services.
Mergers & Acquisitions
Judge Denies Request to Block Paramount-Skydance Merger
A judge in Delaware Chancery Court denied a request on Thursday by Paramount Global shareholders to issue a temporary restraining order against the company’s potential merger with Skydance Media but has agreed to expedite the shareholders’ lawsuit so it is completed before FCC review of the merger is completed.
Station Sales Week Of 3/7
Kayla Yoder, Jason Bump and Jess Sandstrom’s BYS Solutions have purchased Country “KC 101.5” WDKC Covington/Mansfield and 97.1 W246AL Wellsboro PA from ‘Kevin Thomas’ Gluszczak’s Mid-Atlantic Broadcasting for $1,000 as the station founder seeks to retire after 30 years of running the station.
Television
TV News Staffing Cuts A Bigger Concern Now Than In The Past?
In the early months of any year -- January through March -- some layoffs/reductions have been fairly common in media companies. After all, who really wants to announce layoffs around Christmas? Not the best publicity-facing message for any company.
How TV Can Build Your Brand. And Your Bottom Line
For years, marketers have viewed TV as an upper-funnel channel, accessible only to the brands with the biggest budgets. But this is one of the biggest misconceptions in modern advertising.
Verticals
Political Spigot Keeps Pouring Ad Dollars, Even In An ‘Off’ Year.
Anyone in earshot of Wisconsin or New Jersey can hear proof that the election season is never really over. Listeners in both states are already hearing plenty of political ads ahead of pivotal statewide races.