Headlines
TVB: Linear TV Confirmed As Most Important Influence Of Consumer Purchase Funnel
New survey finds 82% of respondents cited linear TV ads influence in online search selections.
Inside "3 Minutes" - An Exclusive Interview With Nielsen's Rich Tunkel
If you’re in the radio business you pretty much have to be aware of the new “3 minute” crediting rule that just went into effect during this past January’s PPM monthly.
Radio
Cumulus Media Silences San Francisco AM. Others May Face A Similar Fate.
San Francisco’s KZAC (560) joins radio’s century club this year, marking 100 years since it was first licensed by the Federal Communications Commission.
Local Radio ‘Remains A Trusted And Powerful Medium’ For Advertising.
While radio stations in major markets deal with more competition, thereby facing a greater challenge when trying to reach listeners with information or advertising, the medium still excels at getting out the message in smaller markets, according to Yavapai Broadcasting Regional Director of Sales and Marketing Mike Jensen.
CTV/OTT
Survey: More Viewers Turn to Streaming for Sports
The latest wave from Hub’s sports tracker shows that in just one year, streaming platforms have made great strides toward becoming the “home base” for sports
FCC
Brendan Carr: FCC Needs To ‘Move Very Quickly’ To Help Local Broadcasters
FCC Chair Brendan Carr is giving a strong indication which way the regulatory winds are blowing at the Federal Communications Commission as it approaches the still-pending 2022 quadrennial media ownership review.
Verticals
Think Local, Sell Big: Winning Customers with Targeted Ads
In 2025, a mix of broadcast and streaming strategies will dominate local advertising as shifting consumer behaviors push dealerships to adapt.