Headlines
TV Tech Summit: Industry Leaders Tackle Building Audiences With FAST, Streaming, NextGen TV
Television broadcasters are poised to see ad revenue growth this year when compared to other off-election years but face the dual challenges of encouraging viewers to climb aboard the NextGen TV train and rethinking traditional ingest, traffic, master control and playout workflows to cash in on streaming and FAST channel opportunities.
Mergers & Acquisitions
Viamedia Acquires Digital Ad Company LocalFactor
The independent ad rep firm Viamedia has announced a deal to acquire LocalFactor, a Westport, Connecticut-based, tech-enabled digital advertising company specializing in omnichannel programmatic advertising solutions for large regional and national brands and agencies.
Television
Network TV Is Dead. Long Live Local TV
ABC’s split with Berkshire-Hathaway’s WPLG Miami is a harbinger of things to come for local stations. It’s also a prime opportunity for stations to super-serve communities with local content and reaffirm their value.
Radio
Your Action Plan for the Infinite Dial 2025
This past week, Edison Research presented The Infinite Dial 2025. The 27th edition of the annual study, sponsored by Audacy, Cumulus Media, and SiriusXM Media, examined digital media consumption and is used by many as a benchmark for overall media consumption.
All State Broadcast Associations Unite For Dual Radio Resolutions
State broadcasters associations from all 50 states, along with the District of Columbia and Puerto Rico, have adopted two formal resolutions backing local radio’s continued viability and its role in emergency communications and community service.
Tech
Smart Speaker Ownership Growth Slows, While Smart TVs Become A Household Standard
Clock radios and boom boxes may be a thing of the past as the smart speaker has become the entry point for AM/FM in many homes.
FCC
FCC To Update 13 Broadcast Rules And Requirements
The FCC is proposing to update 13 broadcast radio and TV rules which it says would better reflect current application processing requirements, clarify terms and procedures, and remove references to outdated procedures and legacy filing systems.