Headlines
Traveling with Radio
No matter the season, Americans tend to plan their future travel time throughout the course of the year. The idea of being on the beach, visiting new places and being out of the house is what excites all travelers the most.
Paramount's bumpy path to a sale: Scion, sheikhs and restive shareholders
Paramount investors are eager for a new chapter, but the Skydance deal has turned into a slog, punctuated by presidential theatrics and murky allegations.
FCC
Commissioner Urges Private Companies To Fight FCC Efforts To End DEI.
FCC Commissioner Anna Gomez is urging companies to fight efforts by the Federal Communications Commission to twist the private sector’s arm into ending diversity, equity and inclusion efforts.
Broadcast Station Rule Amendment Comment Dates Affirmed
On December 11, 2024, the FCC adopted a Notice of Proposed Rulemaking to update Parts 1, 73, 74, and 76 of its rules for radio and television broadcast stations.
Television
Young Consumers And TV: More Shifts To Social Media - And YouTube
Perhaps it’s not all that surprising that young consumers have a different perspective when it comes to alternative video and other content. Gen Z and millennials find social-media content more relevant than traditional TV and movies, according to a new survey from Deloitte.
Radio
Radio: Still King Of The Car?
Seemingly since carmakers started installing radios in the dashboards of cars about a century ago, the radio and automotive industries were joined at the hip. Most people got used to sitting behind the wheel and turning on that radio – a habit that most certainly worked for the burgeoning broadcasting business.
Programming Matters: Drive Ad Sales With Your Radio Content
As an Account Executive, I can tell you firsthand – selling ad space isn’t just about the numbers, the reach, or the frequency. It’s about the product itself. And in radio, the product is the programming.
Digital
Study Reports Listening To Digital Audio Platforms At An All-Time High
Earlier this month Edison Research released their Infinite Dial® report for 2025. The report, has be published annually since 1998 measuring and trending the media consumption habits across the U.S.
Media
IPG’s Magna lowers 2025 US ad sales forecast
Another U.S. 2025 ad sales forecast has been lowered due to rising inflation and the overall lack of visibility into the economic situation in the year ahead, hampering business and consumer confidence.