Headlines
Political Ad Spending Surges In Off-Year, Topping $146 Million Through March
It is said that many politicians are now in an always-campaigning mode, and political ad spending may be heading in that direction.
Mergers & Acquisitions
Elon Musk Sells X to His xAI Company, Says Deal Values Twitter at $45B
Musk, in a post on X Friday, said that his artificial-intelligence company, xAI, has acquired X in an all-stock transaction that values X at $33 billion ($45 billion minus $12 billion in debt).
Television
Station Group Asks FCC to Allow LPTVs to Move to An All Datacasting Model
HC2 Broadcasting, a station group that advocates the adoption of 5G Broadcasting for the U.S. broadcasting industry, is asking the FCC to approve the standard for low power TV stations to move to potentially move to an all datacasting model.
Radio
Texas Panhandle AM Loses Its License
The FCC has revoked the license of 1060 KIJN(AM) in Farwell, Texas.
Louisiana AM Gets a Second Shot at FM Translator License
An AM station in Louisiana is getting a second chance from the FCC to obtain an FM translator. In the course of this case, the commission also said that its Media Bureau has not acted consistently in certain types of waiver cases.
Media
Nielsen: Media Mix’s Digital Vs. Traditional Allocation A Matter Of Budget Size.
Nielsen Insights says that while there’s general agreement that the right media mix ultimately embraces solutions from the worlds of both digital and traditional media, the question remains one of balance.
Consumers Are Moving Away From Traditional Media Toward Social Platforms, Study Finds
Social platforms are competing with TV and movies for consumer attention. And they are gaining, judging by 2025 Digital Media Trends, a study by Deloitte.
FCC
April 2025 Regulatory Updates for Broadcasters – Annual EEO Public File Reports, Comment Deadlines, Quarterly Issues/Programs Lists, Political Windows, and more
April brings a number of routine regulatory dates for broadcasters across the country, including the requirement for posting Quarterly Issues Programs Lists to full-power station’s online public inspection files.