Headlines
Dozens of U.S. House Reps Want FCC Media Rule ‘Modernization’
The NAB wants it, as do most of the nation’s broadcast radio and television broadcasting companies. The FCC’s Chairman, Brendan Carr, has stated his desire for it, too. Now, no less than 73 Members of Congress have called on the Commission to modernize the nation’s broadcast ownership rules.
FCC
Broadcasters Warn Of EAS Gaps Without FCC Action On Software Option.
Software updates on mobile phones and smart devices around the house have become commonplace, so why not the technology that runs how stations receive and transmit Emergency Alert System messages? That is what many radio engineers believe, but they are currently hamstrung by Federal Communications Commission rules.
Radio
No Fatigue Here: RAB Study Debunks Radio Ad Wear-Out Myth
A new study commissioned by the RAB and conducted by creative testing firm ABX reveals that marketing wear-out – the concern that repeated exposure to an ad reduces its effectiveness – is virtually nonexistent in over-the-air radio advertising.
Quu: In-Car Inertia Poses Dashboard Threat To Radio
Sir Isaac Newton called it inertia, coaches call it momentum, and automakers call it “last source memory” – the tendency for a system to keep doing whatever it was doing last.
CTV/OTT
Local Now Launches Joel Osteen FAST Network
The Allen Media Group digital streaming platform Local Now has added The Joel Osteen Network to its lineup, providing viewers with free access to a wide range of uplifting content.
NewsON Partners with Lilly Broadcasting to Expand Coverage in NY & PA
The local news streaming service adds coverage from Erie News Now and WENY Wlmira, N.Y.