Headlines
NAB 2025: ATSC 3.0 backers seek FCC help to push standard over finish line by 2028
The National Association of Broadcasters’ big annual trade show, NAB, convenes every early April in Las Vegas. And dating back at least a decade, much of the discussion revolves around ATSC 3.0, the new (ish) technical standard intended to revitalize the broadcast medium.
Tariffs Are Here: What Advertisers, Media, and Ad Tech Companies Need to Know Now
On April 2nd the Trump administration announced “reciprocal tariffs” on imports from most foreign countries. Reciprocal tariffs begin at 10%, while many major trading partners will see higher duties based on bilateral trade imbalances.
BIA
Analysis: Local Radio Revenue To Break $12 Billion Mark
U.S. local radio revenue for 2025 is estimated to reach $12.3 billion, encompassing both over-the-air and digital radio, according to a comprehensive analysis by the Radio Advertising Bureau (RAB) and BIA Advisory Services.
Television
Can YouTube Replace TV? Not For Saatva Mattresses
“We wanted to see if YouTube could replace TV,” McCambley told attendees in at the recent MediaPost Retail Summit in Scottsdale, Arizona. “The early signs suggest it can’t.”
Broadcasters to Showcase Advances in NextGen TV at 2025 NAB Show
As broadcasters gather for the 2025 NAB Show, Pearl TV has outlined some of the industry’s success in advancing the spread of NextGen TV aka ATSC 3.0, which are now available in 76% of American households in 78 viewing markets offering spectacular High Dynamic Range (HDR) video and immersive Dolby Atmos audio from local broadcasters.
Radio
Can Radio Win "The Last Touch/First Touch Challenge?"
As you probably know by now, Quu sponsored a webinar this week to present its second annual study, “2025 In-Vehicle Visuals Report,” breaking down the 100 top-selling cars in America.
Media
YouTube Projected To Surpass Disney As World’s Largest Media Company
Earlier this week Michael Nathanson, a partner at MoffettNathanson, declared that based on revenue, YouTube will, by yearend, become "the new king of all media” surpassing Disney.
FCC
Carr Denies FCC Is Targeting Trump Critics, Blames Biden-Era ‘Weaponization.’
FCC Chair Brendan Carr is denying allegations he is using the Federal Communications Commission to target radio and television stations that have been critical of President Trump or have ties to progressives.
NAB Urges FCC to “Completely Repeal” Broadcast TV Ownership Restrictions
In a new letter to the Federal Communications Commission, the NAB is arguing that the agency should “completely repeal” ownership rules limiting the reach of broadcast station groups rather than simply liberalizing or modernizing the rules so that station groups can reach a larger percentage of U.S. homes.