Headlines
When Trade Wars Hit Home: Tariffs and Local Ad Markets
As production costs for physical advertising and digital elements continue to rise, local business advertising budgets are under increasing pressure. This situation creates a perfect storm that necessitates more efficient and targeted approaches.
FCC
Trusty FCC Nomination Clears Committee; Dems Demand Balance
FCC Chairman Brendan Carr is another step closer to having a Republican majority at the Commission, but a speed bump could lie ahead.
Local Broadcasters Get Boost From Advocacy Groups In Push For Media Ownership Reform
Several community organizations, including MANA – A National Latina Organization, the National Urban League, the Hispanic Federation, and the National Hispanic Foundation for the Arts are voicing their support with the effort to convince the Federal Communications Commission to modernize its media ownership rules.
Television
Steve Lanzano To Retire As TVB President-CEO
The industry veteran will step down at the end of 2025 after more than 15 years of leadership at the trade association.
Radio
Music Moves Women—And Radio Still Plays Key Role
For American women, music is more than a backdrop—it's a daily companion, a form of emotional support, and a shared experience that connects families and spans generations. And radio continues to be a vital part of that soundtrack.
Digital
Study: 58% of Podcast Listeners Hear Ads—Even If They Don’t Know It.
A new report shines a spotlight on how podcasting fits into the broader ad-supported media ecosystem.
IAB: Digital Economy Surges Tto $4.9 Trillion, Supporting 28.4 Million U.S. Jobs
Interactive Advertising Bureau (IAB) today released the fifth edition of its long-running economic research series, Measuring the Digital Economy: Advertising, Content, Commerce and Innovation.