Headlines
BIA’s Take on Retail Media Networks for Consumer Goods Technology
RMNs are on BIA’s radar, and we plan to start issuing insights and analysis.
Byron Allen and the Future Of Black Owned Media
While it may seem like Black-focused media is at a high these days, the reality is only 4% of all media in the U.S. is Black-owned.
BIA
Here Are The Ad Categories Poised For Recovery To 2019 Levels.
According to BIA’s local advertising forecast, 2023 looks promising for two important “super-verticals” – education and retail.
Television
Data: Daytime TV’s Growing Footprint
Daytime TV is a growing reach opportunity for advertisers, as new data from iSpot reveals.
Radio
Old Vs. New Ways Of Receiving Emergency Alerts Likely To Dominate AM Radio Hearing Today
Radio’s role in public safety and its ability to reach listeners in rural and underserved communities will be among the biggest selling points today when the industry makes it case to lawmakers in Washington for why AM radio must remain in vehicles.
Wake Up, Radio!
We are in the business of delivering free, engaging, personality content that can super-serve a local market and region regardless of the delivery platform
Joel Raab On Superserving Your Audience Off The Air
As a radio station, you need to treat your listeners like gold. This can mean going out of your way to make them feel good, and sometimes it has nothing to do with your programming.
CTV/OTT
The Cable to OTT Transformation: Struggles and Solutions
New generations of viewers want video anywhere, at any time, and on any device with excellent quality. And if they can’t get what they need through cable, they’ll go elsewhere.
Print Media
Hundreds of Gannett Journalists Walk Out
The union representing the company’s newsroom employees criticized the C.E.O. for cutting jobs and hurting local journalism.
FCC
FCC’s Test Of Disaster Reporting System Delayed Until July
A planned test of the Disaster Information Reporting System (DIRS) scheduled for Monday has been delayed by the Federal Communications Commission until next month. The FCC made the decision due to the ongoing DIRS activation for Typhoon Mawar in Guam. The test will instead be conducted beginning July 5.
