Headlines
TVB: Local Broadcast TV News Delivers 10X Larger Audiences than Subscription Streaming
The TVB analysis compared total viewing of nearly 5,000 programs on six SVOD services with local news programs in five markets
Congress Shows United Front To Preserve AM Radio
Tuesday was a momentous day on Capitol Hill for broadcasters as the House Energy and Commerce Committee held the first hearing on retaining AM in vehicles, titled “Listen Here: Why Americans Value AM Radio.”
Mergers & Acquisitions
Station Trading Roundup: 2 Deals, $275,000
The purchase of W33ER-D Augusta, Ga., by Bridge News tops the latest list of TV station transactions submitted to the FCC for its approval, according to BIA Advisory Services.
Wisconsin Combo, Washington State FM Sold
PARK FALLS COMMUNITY BROADCASTING CORPORATION is selling Adult Hits WPFP-A-W276DJ (103.1 JACK FM) and Country WCQM (98Q)/PARK FALLS, WI to MICHAEL CRUTE and SAGE WEIL's CIVIC MEDIA, INC. for $210,000.
Radio
Walmart Testing In-Store Radio Ads, As Expansion Of Its Retail Media Network
Walmart is seeking to expand the reach of its retail media network by testing selling advertising on its in-store radio service. With an estimated 140 million people visiting its stores weekly, and 90% of the U.S. visiting at least once a year, Walmart Radio challenges the combined reach of all conventional radio and streaming audio network options in America, according to AdAge.
Contemporary Christian, Religion And Spanish Formats Just Keep Growing
Whether looking at format trends from a year ago or since January of this year, contemporary Christian along with religion-based formats are the only two adding 10 or more stations. Contemporary Christian has gone the extra mile, adding 26 outlets from May 2022 to May 2023.
CTV/OTT
Nielsen Launches Local Streaming Insights Solution In Top 56 Markets
The company says the quarterly report provides streaming metrics at the local market level for the first time.
Geo-Targeted Connected TV: A Game Changer for Regional Brand Engagement
The digital advertising landscape continues to evolve, presenting novel avenues for brand engagement. A promising trend is the advent of geo-targeted Connected TV (CTV) advertising, enriched with multi-device retargeted advertising.
FCC
FCC Gives States More Flexibility In Updating EAS Plans And Monitoring Radio.
The Federal Communications Commission is making some changes to its guidance to state emergency management agencies in not only how often they update their state Emergency Alert System plans but also how they monitor alerts over radio stations.
With No Objections, FM Shift Comes For Las Vegas ‘Rimshot’
In March, a Class A FM owner petitioned the FCC for the right to move its facility to another frequency. Why? It’s tied to an upgrade it wants for a station some 60 miles to its north, just to the north of Pahrump, Nev., within the Las Vegas DMA.
