Tuesday was a momentous day on Capitol Hill for broadcasters as the House Energy and Commerce Committee held the first hearing on retaining AM in vehicles, titled “Listen Here: Why Americans Value AM Radio.”
Walmart is seeking to expand the reach of its retail media network by testing selling advertising on its in-store radio service. With an estimated 140 million people visiting its stores weekly, and 90% of the U.S. visiting at least once a year, Walmart Radio challenges the combined reach of all conventional radio and streaming audio network options in America, according to AdAge.
Whether looking at format trends from a year ago or since January of this year, contemporary Christian along with religion-based formats are the only two adding 10 or more stations. Contemporary Christian has gone the extra mile, adding 26 outlets from May 2022 to May 2023.
The Federal Communications Commission is making some changes to its guidance to state emergency management agencies in not only how often they update their state Emergency Alert System plans but also how they monitor alerts over radio stations.
In March, a Class A FM owner petitioned the FCC for the right to move its facility to another frequency. Why? It’s tied to an upgrade it wants for a station some 60 miles to its north, just to the north of Pahrump, Nev., within the Las Vegas DMA.
The digital advertising landscape continues to evolve, presenting novel avenues for brand engagement. A promising trend is the advent of geo-targeted Connected TV (CTV) advertising, enriched with multi-device retargeted advertising.