Headlines
Nielsen’s 2025 Ad Trends Report: Radio And Audio Stay Strong Amid Industry Shifts
As marketers tighten ad budgets heading into 2025, Nielsen’s new Annual Marketing Report shows traditional media channels like AM/FM radio and emerging digital audio platforms continue to play a vital role, especially in industries that value reach, trust, and storytelling.
Mergers & Acquisitions
Station Trading Roundup: 1 Deal, $450,000
The purchase of low-power W24ET Atlantic City, N.J., by Lighthouse Support tops the latest list of TV station transactions submitted to the FCC for its approval, according to BIA Advisory Services.
Television
Comcast Advertising Bows New AI Ad-Creation Platform
Comcast Advertising has launched a new AI creative platform that will make it much easier for small businesses and local advertisers to market and promote their products by using AI-powered tools to create TV ads.
Radio
FCC
Brendan Carr wants hearing on NBC, SNL "equal time" matter
Comcast and its entertainment company NBC Universal may soon be the subject of a formal inquiry launched by the Federal Communications Commission (FCC) over a comedy sketch featuring former Vice President Kamala Harris that aired on “Saturday Night Live” last year.
Commissioner Sees Broader Implications In Court Decision Limiting Potential FCC Weaponization
Commissioner Anna Gomez says it’s “a shame” that the Fifth Circuit has struck down the rules requiring radio and television stations collect and submit data about their employees to the Federal Communications Commission.
Tech
How do you report on the weather when data is disappearing?
It’s one of the most devastating storms to hit the region this tornado season, and more are likely to come. But as summer — which tends to be disaster season — approaches, meteorologists are raising the alarm over a growing crisis: It’s getting harder to predict the weather, and the reasons are largely political.
Audacy Insights: How A Law Firm Made Gains From Smart Targeting
In a new article from its Insights team, Audacy says its digital marketing solutions, including Amazon DSP, “are a powerful driver within any marketing plan.”