Headlines
BIA 2025 Forecast Update: $169 Billion in U.S. Local Advertising and 2.4% Year-Over-Year Decline
BIA Advisory Services’ revised 2025 U.S. Local Advertising Forecast projects total local advertising revenue to reach $169 billion this year, reflecting a 2.4% decline compared to the previous year. This updated forecast is a 1.5% decrease from the company’s earlier estimate of $171.4 billion.
BIA
BIA Sees A 2.4% Year-Over-Year Local Ad Dollar Decline
BIA Advisory Services‘ revised 2025 U.S. Local Advertising Forecast projects total local advertising revenue to reach $169 billion this year, reflecting a 2.4% decline compared to the previous year. This updated forecast is a 1.5% decrease from the company’s earlier estimate of $171.4 billion.
Mergers & Acquisitions
Station Trading Roundup: 2 Deals, $80,000
The purchase of KGLW-LD and KTKV-LD Twin Falls, Idaho, by i84 Broadcasting tops the latest list of TV station transactions submitted to the FCC for its approval, according to BIA Advisory Services.
Zeam Acquires NewsON from Sinclair
Zeam, the company with an eponymous local news-focused streaming video app and John Stamos as a celebrity spokesperson and C-Suite member, hyperlocal streaming platform Zeam, has acquired NewsON, a competing app, from Sinclair Inc.
Television
43% Of U.S. Adults Say TV Is Most Acceptable Place For Ads
Nearly half of all US adults say TV is the most acceptable place for advertising — a feeling that is consistent across all generations — and the platform where they tend to pay attention to ads the most.
Radio
Radio Dominates Ad-Supported Audio For Black Listeners; Urban Formats Command Half Of All Listening
Black audiences’ enthusiasm for radio remains unmatched, according to Nielsen’s latest Audio Today 2025 report.
FCC
A Closer Look At the FCC’s First EEO Notice of 2025
In looking closely at the new audit letters, the Enforcement Bureau has added four paragraphs requiring the audited station to respond to various DEI questions. First, section 2(b)(vi)(a) of the letter asks about any complaints made by employees either internally to station management or externally to relevant authorities of “any bias, sensitivity or any other matters related to race, color, religion, national origin or sex.”
No National EAS Test In 2025, But Radio’s October Filing Deadline Remains
There will be no national test of the Emergency Alert System for a second consecutive year. There has been no announcement from the Federal Emergency Management Agency, but a notice to broadcasters from the Federal Communications Commission says in a public notice it will not take place.