Headlines
‘TV’s Leading Media Distributor’: YouTube
YouTube continued its streak as TV’s “leading media distributor in July,” according to Nielsen. This marks the sixth consecutive month online video hub has been perched atop the dominant ratings and audience data firm’s Media Distributor Gauge report.
Trump Licensing Proposal Puts Broadcast Value In Spotlight.
President Donald Trump’s renewed call for broadcasters to pay licensing fees has sparked fresh debate on Wall Street, with some analysts highlighting the potential upside in how the nation values its airwaves.
FCC
NBCUniversal Blasts Idea of Two-Tiered Station Ownership Rules
NBCUniversal has told the Federal Communications Commission that it should not establish different ownership requirements for stations owned by companies who own broadcast networks, such as NBC, and station groups that do not own broadcast networks.
Television
LPTV Broadcasters: Costs of ATSC 3.0 Transition Could Force `Many’ Stations Out of Business
In an FCC filing opposing the NAB’s plans to sunset ATSC broadcasts, the LPTVBA said broadcasters should not be forced to convert to ATSC 3.0
Radio
How a St. Cloud Law Firm Built Market Leadership With Radio Ads
You can’t listen to the radio in St. Cloud, MN, for very long without hearing Bradshaw & Bryant’s “Justice for the Injured” jingle. It’s one of AM/FM radio’s most striking advertising success stories and proof of what happens when a brand commits to the long game.
Are You Ready for 9/2?
As a PD, I always treated that first day back after Labor Day as the beginning of a new “season” for our radio station.
CTV/OTT
Magnite Rolls Out Pause Ads As Streaming Media Owners Embrace Next-Gen Ad Formats
Magnite, an independent sell-side advertising company, today announced the expansion of its high-impact ad solutions with the introduction of Pause Ads across leading streaming providers including DirecTV, Dish Media and Fubo.
Pay TV
Cable Isn’t Dead Yet. Here’s How It Survives In a Streaming World.
Streaming continues to grab market share from traditional television, but cable isn’t going anywhere just yet. A blending of the two worlds that offers greater simplicity appears to be one reason why.
