Headlines
Survey: Audio Rises As Podcasts, Radio Gain Influence In Fragmented Media Landscape
A post 2024 election survey from Katz Media and the Republican ad buying shop National Media shows that audio — particularly podcasts — is becoming one of the most influential channels in reaching voters in an increasingly fragmented media landscape.
BIA
Public Media Faces Third Era Amid Funding Cuts And Audience Shifts.
Public media is entering what former President/CEO of Oregon Public Broadcasting Steve Bass, now an Executive Advisor at BIA Advisory Services, describes as its “third era,” marked by the loss of federal funding and sweeping changes in audience behavior.
Mergers & Acquisitions
AT&T to Acquire Spectrum Licenses from EchoStar for $23 Billion
The deal will provide EchoStar with cash to pay down its massive debts and strengthen AT&T position in the 5G and home internet marketplaces in ways that could hurt the cable sector
TV Station Owner Limits: To Be Lifted For Some, Not Others?
The Trump Administration may be looking to lift the limit on TV station ownership -- where a company cannot own TV stations which collectively exceed 39% of U.S. TV households.
Radio
Report: Radio’s ROI Keeps It at the Center of US Audio Economy
Broadcast radio remains the backbone of the US audio economy, but according to a new report, measurement confusion may be slowing the overall growth of audio advertising, even as consumption rises and innovation accelerates.
Pew: Radio’s Credibility Shines as Americans Rethink Journalism
What makes someone a journalist in 2025? That’s not just a philosophical question; it’s an audience filter that’s reshaping who listeners trust, what voices cut through, and how radio newsrooms are being judged, especially when it comes to objectivity.
CTV/OTT
How A For-Profit College Is Using CTV Ads To Win Over New Students
“Back to school” is often a dreaded phrase for students. It signifies the end of summer and a return to long days of classes and hours spent studying and writing essays.
