Headlines
BIA: Broadcast Radio Poised For 2026 Dollar Rebound
BIA forecasts $7.9 billion in total political advertising across local media in 2026 — making it one of the largest cycles in recent history. With 435 House seats, 35 Senate races, 36 governorships, and 30 attorney general offices on the ballot, political campaigns are expected to compete aggressively for local reach.
Radio
Farewell, Summer. Labor Day Weekend Motorists Ready To Hit The Road.
Research has repeatedly shown that traditional AM/FM dominates in the car, even with expanding digital options.
Audacy: Sports Radio Is How Brands Win With Fans.
Calling sports fans “some of the most loyal, engaged consumers out there,” a new article from Kevin Greenwald, Audacy’s Senior Vice President, Advertising & Audience Products, says the emotional connection forged between fans and sports radio is a winner for advertisers.
FCC
September 2025 Regulatory Dates for Broadcasters – FCC Regulatory Fees, Political Windows, EAS Event Code, Rulemaking Comment Deadlines, and more
It is time for our look at September’s regulatory dates and deadlines to which broadcasters should be paying attention – and the deadline that probably is most important to all commercial broadcasters is not yet known.
Sales
Why Big Companies Advertise Locally and How to Sell Media to Them -
A new study from Digiday and Locality indicates big companies want to advertise locally to reach fragmented audiences.
