Headlines
BIA’s Statewide Local Ad Forecasts: Indiana to See $3.1 billion in 2025
For Indiana in 2025, BIA expects to see $3.1 billion in total local media ad placements in the core market (i.e., excluding Political), including $1.5 billion in traditional media and $1.6 billion in digital media.
Mergers & Acquisitions
Deal Digest: iHeart Buys In Austin
Michael Stapleford Magnum Broadcasting has filed a $250,000 deal to buy soft AC “Key 93.7” WKEY-FM from Buddy Shula’s Radio One Buffalo.
Television
Paramount Institutes Global Return To Office Mandate
The new Paramount leadership continues to put their mark on the company following the Skydance acquisition. The latest is a return to office policy that requires all employees to be in the office five days a week.
Calling Nielsen Viewing Audible? NFL Says Its Audience Is Bigger
As big as the NFL is right now, it still feels it is being short-changed.
CTV/OTT
Streaming’s Gravitational Pull Yields Global Linear TV Ad Spend Dip
It’s well known that, more than ever, consumers of video content are turning to digital and streaming platforms and watching it on screens of all sizes. It turns out it is now a global phenomenon — one that has led to the worldwide shrinking of linear television ad spend, new data from WARC show.
FCC
FCC Reverses Decisions on 3 LPFM Applications
Following petitions, the FCC has changed its original decisions regarding three groups of LPFM hopefuls.
Media
NAB Kicks Off New Phase In Campaign To Modernize Broadcast Ownership Rules
The group’s new survey finds 83% of fans prefer live sports on free broadcast stations over streaming.
Sales
What Are the Best Sales Tactics for Tough Times?
In B2B sales as in life, change is inevitable. The tried-and-true course is to enjoy the good times and prepare for the tough ones. So, how can you pick the best sales tactics that will see you through the unescapable sales slowdown?