Headlines
Lachlan Murdoch, Freed From Squabble, Chases Young Viewers for Fox
Lachlan Murdoch is poised to put new focus on changing audience demographics across his family’s Fox Corp.
Television
TV Risks Losing Pharma Ad Price Premiums
Not only are billions of dollars of pharmaceutical direct-to-consumer TV/CTV advertising dollars at risk from the Trump Administration’s recent effort to stop DTC advertising, but major “pricing premiums” as well, media research company Guideline finds.
Radio
House Committee Readies Vote On AM Radio Bill
The House Energy and Commerce Committee is poised to advance the AM Radio for Every Vehicle Act when it meets Wednesday, putting the legislation on its agenda of items for review.
CTV/OTT
Study: More Viewers Start Their TV Viewing with a SVOD Service Than Live TV
Less than one third of viewers start watching TV with a live TV service; 40% begin with an SVOD service like Netflix.
Digital
TikTok will continue its US operations, says Trump administration
The Trump administration stated Monday that a TikTok sale deal has finally been reached with China after months of uncertainty, allowing TikTok to remain operational in the US.
Amazon, Google Reportedly Being Investigated For Search Ad Practices
The consumer production division of the U.S. Federal Trade Commission (FTC) reportedly is investigating whether Amazon and Google misled advertisers about the terms and pricing for ads on their websites.
Marketers say AI isn’t delivering social data in real time, causing brands to miss trend windows
Social media managers (SMMs) report blind spots in AI’s ability to assist with trendspotting and market analysis, leading to wasted time, loss of employee trust, and delayed campaigns.
FCC
FCC Extends Deadline for 2025 EEO Audit Responses
About five percent of US radio and television stations were randomly selected for review in letters issued August 8.