Headlines
Advertisers Urged To Leverage Radio Growth Amid Nielsen PPM Changes
While Nielsen has already reported nearly across-the-board uptrends in PPM and nationwide radio listening since its change from a five-minute to a three-minute qualifier in January, the question now is how stations and advertisers can leverage that growth.
Growing Pressure On Marketers To Prove ROI
A new report from Nielsen, titled “The Marketing ROI Blueprint: Unlocking the Full Value of Marketing Investments,” outlines the growing complexity of the marketing function and provides a framework for navigating it with confidence.
Mergers & Acquisitions
Edison Research Is Sold To SSRS
A market and survey research firm based in suburban Philadelphia has acquired one of the broadcast media’s most recognized quantitative and qualitative research firms — an entity long-associated with co-founders Joe Lenski and Larry Rosin.
Television
Broadcasters, Remember Your Mission
With institutional mission statements increasingly more important in the national dialogue, broadcasters would do well to check in with theirs and see how their actions are aligning to it.
Radio
Too Many Menus, Too Little Music: In-Car Media Confusion Rising
In the connected car, the battle for attention isn’t between stations; it’s between systems.
Pay TV
How cable and satellite TV are trying to win back cord-cutters
Pay TV providers have a new message for consumers: Your ex wants you back.
Tech
California Adopts New Law Targeting AI Misuse In Ads
Even before the federal government shutdown, there was little progress on legislation that would protect the voices, image and likeness of someone from being used in the creation of advertisements or other goods and services without their consent.
