Headlines
Less Cash, More Swaps: How Radio’s Next Ownership Era May Play Out
The Federal Communications Commission has just relaunched its quadrennial review of media ownership limits, and a potential relaxation is already leading some companies to consider potential deal-making scenarios.
Radio Pumps Up Marketing Effectiveness
Whether broadcast, streamed, or downloaded and accessed via digital channels, audio is the most habitual, thought-provoking, and immersive medium.
Television
Analysis: NextGen TV transition exposes tensions between public airwaves and private control
The Federal Communications Commission’s October 7 notice on ATSC 3.0 is notable less for what it proposes than for what it refuses to decide.
Radio
The Fix for Radio Ads Isn’t Targeting, It’s Better Creative
Ads falling short of expectations? The real ROI is hiding in plain sound: creative. New analysis from Cumulus Media Chief Insights Officer Pierre Bouvard proves that the story, not the spreadsheet, drives sales, and for radio, emotion outperforms all algorithms.
Local New York Lawmakers Unite to Protect AM Radio in Cars
As the bipartisan AM Radio for Every Vehicle Act waits for its day in the US Congress, the legislation continues to gain momentum outside of Capitol Hill, with support coming from local leaders for AM radio’s role in public safety and emergency communication.
CTV/OTT
How Townsquare Is Cashing In On The Streaming TV Ad Surge.
Townsquare Media may be known for radio and its growing digital business, but its fastest-growing segment isn’t on the airwaves — it’s on TV screens.
Media
N.Y. Times, AP, Newsmax Among News Outlets Who Say They Won't Sign New Pentagon Rules
Defense Secretary Pete Hegseth reacted by posting the Times’ statement on X and adding a hand-waving emoji. His team has said that reporters who don’t acknowledge the policy in writing by Tuesday must turn in badges admitting them to the Pentagon and clear out their workspaces the next day.