Headlines
Reach Ad-Free Video Streamers With Podcast And AM/FM Radio Ads.
What’s an effective way for advertisers to reach subscribers to ad-free streaming video platforms — not to mention an effective ad medium for those streaming services? Based on research from several sources, it’s audio to the rescue again.
Mergers & Acquisitions
Station Trading Roundup: 3 Deals, $1,515,001
The purchase of KORK-CD, KKEI-CD & KORS-CD Portland, Ore., by Gulf Blvd. Bcstg. tops the latest list of TV station transactions submitted to the FCC for its approval, according to BIA Advisory Services.
Television
NBCUniversal Local Turns Its Talent Loose On Vertical Video (TV News Check subscription required)
The result has been an 80% uptick in engagement across the group’s social media platforms, and the initiative has just gotten started.
Radio
Meet The Toddlers Where They Are
So, how can a radio station make intelligent, strategic choices about content and distribution decisions?
Nielsen Wins Short-Term Relief In Cumulus Media Antitrust Case.
The U.S. Court of Appeals for the Second Circuit has given Nielsen a temporary administrative stay to a lower court ruling that had blocked the ratings company from linking national and local market ratings.
Digital
Ad Spend Wasted On Invalid Traffic Reaches $63B
Ad platforms filter invalid traffic as marketers continue to keep a closer eye on duplicate clicks, bot patterns, and misleading actions by publishers.
FCC
Broadcasters Renew Call To Eliminate FCC Ownership Caps
Broadcasters continue to push the Federal Communications Commission to eliminate its local radio and television ownership limits, arguing in new filings that the decades-old caps are legally indefensible and economically damaging in a media marketplace dominated by digital platforms.
NAB Urges Swift Action by FCC on NextGen TV Transition
The Commission “has a timely opportunity to move the transition from its current, limited implementation phase to a full, nationwide deployment that serves the public interest,” the NAB said in its latest filing