Headlines
Nielsen: Streaming chips away at broadcast lead during Christmas month
Streaming platforms continued to chip away at broadcast and cable television’s lead in terms of time spent with TV platforms during the Christmas month of December, according to the latest monthly snapshot by Nielsen.
Industry Insights: Where power is shifting in the new media economy
The media economy is no longer defined by clear lines between broadcast, streaming and enterprise video.
Mergers & Acquisitions
Netflix revises offer to pay all cash for Warner Bros to stave off Paramount
Netflix revises offer to pay all cash for Warner Bros to stave off Paramount
Television
Trump Plans To Sign Executive Order For 'Exclusive' Airing Of Army-Navy Game
In a seemingly unprecedented move — which would be the first for a sitting President — Donald Trump says he plans to sign an executive order giving an exclusive four-hour broadcast television window to the annual Army-Navy football game.
A New Year Reality Check For Broadcasters: Leveraging Trust For Relevance
TV broadcasters must build from their trust-centricity to platform ubiquity, putting data at the center of advertiser relationships and operating more as a one-to-one medium with its viewers.
Radio
As US Commutes Worsen, Radio Holds the In-Car Advantage
As the post-COVID commute continues to climb, daily drivers’ headaches are becoming brands’ best opportunities to connect.
Research Shows The Effectiveness Of Music In Radio Ads.
Music may drive the success of most radio stations across nearly 20 key formats, but there’s more to the story when it comes to the power of music on audio media, according to Katz Radio Group’s latest “Sound Answers” blog. It’s the music in advertising that makes the difference.
CTV/OTT
TVB: Streaming is great, but most prefer watching live sports on broadcast
A trade association closely aligned with the local broadcast television industry is responding to headlines touting Amazon’s performance with Thursday Night Football with data that proves broadcast TV networks are still the primary way most Americans watch live sports.