Headlines
The Connected Car: Advertising's Next Frontier
In this episode of BIA's Leading Local Insights Podcast, Rick Ducey sits down with connected vehicle expert Roger Lanctot, chairman and founder of Strategia Now Consulting, to explore how connected cars are evolving into media ecosystems.
Mergers & Acquisitions
Deal Digest: Norsan Media Adds Fourth Austin Station
Norberto Sanchez’s Norsan Media has filed a $3.5 million deal to buy classic hip-hop “Vibe 93.3” KGSR from Sinclair Telecable.
Television
Gray Media launches data-backed political advertising platform
Gray Media has introduced an enhanced political digital advertising solution, expanding the company’s Political 360 strategy with voter and consumer data designed to help campaigns target audiences more precisely.
NAB NextGen TV News Technology Lab Releases Report On 3.0-Based Emergency Alert Uses
NAB has released the first public report from the NextGen TV News Technology Lab, highlighting how local TV stations are using NextGen TV to make news, weather and emergency information more useful and accessible for viewers.
Radio
Rivian Eliminates FM Radio as Congress Closes In on AM Mandate
As broadcasters fight to keep AM radio in the dashboard, another automaker is cutting FM.
iHeartMedia Expands Radio Ad Tech Capabilities With Launch Of AudioGraph Platform
iHeartMedia is rolling out a new advertising platform designed to give broadcast radio many of the targeting and measurement capabilities long associated with digital media.
Digital
Total Podcast Consumption Time Up 386% Since 2016 - Edison Research at SSRS
Regular readers of this newsletter will not be shocked to hear that total podcast consumption time has grown considerably over the past ten years. But, just how much has total podcast consumption time grown?
Verticals
Political Advertising To The Rescue — But for How Long?
For local television, political advertising has become the most dependable contradiction in the business.