Headlines
Political TV Saturation Creates Opening For Radio, Podcasts
As political campaigns spend billions of dollars ahead of November's midterm elections, a digital media firm says radio, streaming audio and podcasts represent an opportunity to reach voters that increasingly saturated television buys may be missing.
The FCC's Bigger Broadcast Ownership Question
There is a familiar temptation to treat the FCC's coming national ownership vote on August 6th as a simple deregulatory move: raise the cap, let the biggest broadcasters get bigger and move on. But that framing misses what is actually...
Mergers & Acquisitions
Deal Digest: K-Love Expands On Both Coasts
K-Love has filed a $2 million deal to buy “K-Bay Country” KBAY (98.5) from Jeff Warshaw’s Connoisseur Media.
Television
Spot-Level TV Ad Analysis: Now From MediaRadar
A new arrangement that brings ratings integration from VideoAmp into its ad intelligence platform will now allow MediaRadar clients to gain access to spot-level analyses of television advertising — offering a performance gauge that further puts a chink in the armour of ratings firm Nielsen.
Fox Advertising extends partnership with iSpot
Fox Corporation’s advertising business has extended its partnership with iSpot that focuses on the continued build-out of Fox Advertising’s unified data and tech platform called AdStudio.
Radio
A Post-Bankruptcy Cumulus Will See Print Slasher’s Interest
According to a filing submitted to the FCC earlier this month, one of Cumulus Media‘s largest post-bankruptcy stakeholders will be Heath Freeman, the President of Alden Global Capital.
We Live Here Too: How Radio's Top PDs Keep It Local
Every platform can reach an audience now. Not every platform can belong to one. That distinction is where radio still wins, and it’s no accident. It’s a daily decision, made over and over, by programmers who treat “local” as a mission rather than a marketing line.
Media
Elon Musk's X settles multiyear legal battle with the World Federation of Advertisers
Elon Musk’s X has settled its multiyear legal battle with advertising trade group the World Federation of Advertisers (WFA), the two organizations said on Wednesday.
FCC
Democrats Challenge FCC’s Expanded Lowest Unit Rate Policy
The Democratic candidates challenging the expanded lowest unit rate guidance are telling a federal appeals court that the FCC’s reliance on former Ohio Sen. Sherrod Brown’s 2024 campaign only proves broadcasters have long misapplied the law — not that the agency’s new guidance is legal.
Comments on FCC License Renewals for ABC Stations Top 150,000
The Federal Communications Commissions’ controversial decision to order an early review of broadcast stations licenses owned by Disney’s ABC broadcast network has now attracted more than 150,000 comments, with more than 100,000 being received in the last 30 days.