Headlines
From Modular Journalism To Addressable Ads: How Local Broadcasters Are Building Streaming That Scales
Executives from CBS, NBCUniversal Local, E.W. Scripps and Gray charted the next phase of their streaming strategies in a panel at TVNewsCheck’s Local TV Strategies conference at the NAB Show New York last week.
Television
Universal Ads Brings TV Buying Into Modern Media Workflows
Universal Ads is expanding how brands can buy television by letting advertisers plug TV into the same platforms they already use for search, social and other digital media.
Radio
As Trust In DC Sinks, Local Radio Carries Greater Civic Weight
Trust in Washington is falling to historic lows, while local government remains the most trusted government institution in America.
Radio Can Help Electronics Retailers Reach Holiday Shoppers
Consumers planning to purchase technology this holiday season are balancing their interest in the latest devices with tighter budgets, creating an opportunity for retailers to use radio to promote competitive pricing, product selection and quality, according to an RAB blog post.
Digital
The Rules Of Location Targeting Are Changing. What Advertisers Need To Know
The rules around location targeting are changing fast. A growing wave of state privacy laws is putting new restrictions on how marketers can collect, use, and sell precise location data — and forcing advertisers to rethink which location-based tactics make sense going forward.
Media
Scripps begins new round of layoffs impacting technical, news production roles
The E. W. Scripps Company started a fresh round of buyout offers and layoffs on Tuesday as part of a broader strategy to address its sizable debt load by cutting down on employment-related expenditures.
Tech
Parks Study: HDR Is a Pivotal Point of Difference
New Parks Associates research finds that high dynamic range (HDR) is a foundational component of premium video entertainment and gives television manufacturers, streaming services and content creators a way to differentiate themselves through picture quality.
Verticals
Half of Shoppers Plan to Buy Gifts Like Meals or Event Tickets, Deloitte Finds
One category of gifts is surging dramatically ahead of holiday shopping this year, driven largely by middle-income households.
October Political Ad Surge Sets Records
Political advertising has crossed the $10 billion mark in aired spending for the 2025-26 election cycle, a milestone that underscores the extraordinary amount of money flowing into advertising as the midterm elections approach.