Headlines
What will TV look like in three years? Insiders share predictions
Depending on who you ask, the TV industry may be in crisis. The number of cable TV subscribers has been declining for more than a decade. Streaming services are now profitable, but subscriber growth, for the most part, has plateaued.
Television
In Scripps’ ‘Refounding,’ A Paradigm Shift To Consumer Centricity
E.W. Scripps has made a bold move away from the outmoded tyranny of the rundown of local TV news and toward a new model of “reverse broadcasting.” Will it be enough to draw local consumers back?
James Rooke On How TV Can Win Against The Platforms
Comcast Advertising President, James Rooke, argues premium video is inherently performative and can win share back from the big platforms; if TV makes itself as easy to buy as social and proves outcomes via incrementality.
Radio
Why Core Radio Fans May Be Your MVPs
At a time in broadcast radio’s recent history where asking whether there’s a marketing budget is either a stupid or a laughable question, stations are compelled to get creative when it comes to spreading the word. In radio terms, this amounts to “building cume.”
Format Trends: AC Still Leads Among 18-34 And 25-54
According to the rankings of Nielsen’s most listened-to radio formats for 2026-to-date, adult contemporary continues to dominate in both the closely-watched persons 18-34 and 25-54 demographics, while it still finishes second among persons 6+ behind news/talk.
Digital
From SEO To AIO: How AI Search Is Changing Digital Marketing.
Artificial intelligence is changing how consumers search, research and shop, giving local advertisers another digital channel to consider as they build marketing strategies.
FCC
Cox Media Group Pleads To FCC For Radio Rule Relief
The FCC’s Local Radio Ownership Rule has drawn a steady stream of visitors to commissioners’ offices this summer. Now Cox Media Group is the latest broadcaster to press the case for looser radio ownership rules directly to commissioners.
This Week in Regulation for Broadcasters: August 10, 2026 to August 14, 2026
Here are some of the regulatory developments of significance to broadcasters from the past week, with links to where you can go to find more information as to how these actions may affect your operations.
Verticals
Advertisers Launch Early Holiday Campaigns
The single, holiday shopping weekend is officially over for Black Friday and Cyber Monday, as consumers become more calculated in their purchases by hunting for deals in months-long approaches.
FCC Stands Firm On Who Qualifies For Lowest Political Ad Rates
Just days after federal appeals court judges pressed the Federal Communications Commission over its handling of a political advertising rate dispute, the agency’s Media Bureau has doubled down on the underlying policy, dismissing a broadcaster-backed challenge and declaring that stations have been giving party-coordinated ads lowest unit rate treatment for “well over a decade.”