Headlines
Outsourced Traffic Services: What Changes, What Stays and Why Timing Matters
In this edition of Vantage Points, Marketron looks at four common myths about outsourced traffic and explains how Traffic as a Service (TaaS) helps broadcasters maintain business oversight while shifting day-to-day execution to experienced professionals.
Forces ‘Reshaping’ TV, Video: Probed at MIPCOM by Glance
“Streaming has entered its maturity phase, and the line between broadcasters and platforms is blurring.” That’s a key conclusion offered by Frédéric Vaulpré, Sr. VP at French television industry market intelligence firm Glance, delivered to MIPCOM 2026 attendees on Monday morning during a keynote session at the European conference in Cannes, France.
BIA
BIA Sees AI Creating New Opportunities For Radio Sales Teams.
As businesses struggle to navigate AI-powered search, increasingly fragmented digital platforms and rapidly changing marketing technology, BIA Advisory Services sees an opportunity for broadcasters and other local media operators to become more valuable to advertisers, not less.
Mergers & Acquisitions
Judge won't force Nexstar to release "efficiency" details in TEGNA antitrust case
A federal magistrate judge in California has rejected an attempt by DIRECTV and a coalition of state Attorneys General to compel Nexstar Media Group and TEGNA to provide detailed information about the efficiencies they expect to achieve through their proposed merger.
Television
Sly: I Asked AI How It Would Reinvent Local Television. The Answers Were Surprisingly Similar
ChatGPT, Claude, Grok and Gemini have some advice for TV station groups. Will those groups be able to get out of their own way enough to listen?
Tegna, Disney Entertainment Television Renew ABC Affiliation Agreements in 13 Markets
Tegna and Disney Entertainment Television (NYSE: DIS) today announced a comprehensive, multi-year deal that renews station affiliation agreements for all of Tegna's ABC-affiliated stations.
Radio
Radio Can Boost Voter Reach And Ad Efficiency
Political campaigns can expand voter reach and reinforce messaging by combining broadcast radio, streaming audio, podcasts and connected TV (CTV), according to iHeartMedia, which says a coordinated approach helps candidates and causes connect with voters throughout their daily routines.
NFL Radio Ads Deliver For Online Gaming Company
Studies focused on an online gaming company’s AM/FM ad campaign during NFL programming show multiple ways the brand benefited from targeting these listeners.
FCC
FCC Ownership Showdown Could Shape Radio's Deregulation Future.
The future of radio ownership deregulation could be influenced by a growing legal battle over the FCC's decision to eliminate the national television ownership cap.