Headlines
Research: 16% US Internet homes have cancelled pay-TV and returned
Parks Associates’ research The New Live TV Model: Skinny Bundles, Sports, News finds that pay-TV churn does not always represent the permanent loss of a subscriber.
Numbers & Narratives: BIA Execs Break Down the Latest Forecast
Local advertising is in better shape than many media execs expected. That’s just one takeaway from BIA’s latest forecast update, which its analysts (Rick Ducey, MIke Guerity, Senan Mele, and myself) recently gathered to break it all down (video embedded below).
BIA
BIA To Local Sellers: Plan 2027 Off Core Demand and Digital
Radio’s midterm boost is already baked into 2026, so the question is what carries local sellers into 2027. BIA Advisory Services analysts, following up on September’s radio outlook, point to digital selling, streaming, and AI fluency as the dividing line.
Television
At Scripps’ WTXL, A Local TV News Revolution Is Taking Shape (TVNewcheck Plus subscription required)
E.W. Scripps is hoping to reinvent local news with a “reverse broadcasting” approach. Tallahassee’s WTXL is the canary in the coal mine.
Radio
Radio Reaches Midterm Voters TV Misses.
Advice to candidates placing ads on TV in the final weeks leading up to November’s midterm election: adding AM/FM radio to the mix could make a difference between winning and losing.
The Right Candidate May Not Be Looking. They May Be Listening.
For employers, those two words can represent a much bigger challenge than simply posting an open position.
Media
FEMA Offers Two Webinars Ahead of National EAS Test
Got questions about the upcoming national periodic EAS test? FEMA has scheduled two webinars to help.
Why Is Selling Local Media Still So Hard?
Local broadcasters can now offer advertisers everything from linear TV and CTV to podcasts, FAST channels and digital media. But the technology, incentives and workflows behind those sales often remain stuck in separate silos.
Verticals
Auto Dealer Ad Spending Hits First-Half Record.
Local auto dealers are spending more on advertising even as they sell fewer vehicles, pushing their marketing outlays to a new first-half record.