Headlines
Makegoods Still Making Trouble for Stations As They Look To Advance Advertising Platforms
Agencies want broadcasters to run what they pay for and feel that should no longer be challenging in 2023, executives from Sinclair, Magna, Icon International and Locality said during a TVNewsCheck webinar last week.
FAST Forward: Why local stations must embrace free ad-supported streaming
The traditional television broadcasting model is undergoing a massive transformation. Cord-cutting, once a niche trend, has become a tidal wave sweeping the industry, changing how content is consumed and monetized. No matter the genre, viewers are looking for (and finding) new ways to consume content across news, sports and entertainment.
Mergers & Acquisitions
Looking Back As Disney Mulls TV Network Selloff: Fox's $71B 2019 Deal
Walt Disney now looks to make one of its most dramatic, eye-opening transactions to come along in the TV business for some time: Selling off its linear TV networks.
Urban One Closes Deal With Cox Giving It A Bigger Footprint In Houston
One of radio’s biggest deals of 2023 has crossed the finish line. Urban One has closed a $27.5 million deal to buy country “93-Q” KKBQ-FM, the classic rock “Eagle 106.9 & 107.5” simulcast of KHPT-FM and KGLK-FM, and classic country “Country Legends 97.1” KTHT-FM in Houston as seller Cox Media Group exits radio’s sixth biggest market. The transaction will give Urban One three of the market’s top 10 stations.
The Power Foundation Buys North Carolina FM Construction Permit
PATHWAY CHRISTIAN ACADEMY, INC. is selling the construction permit for WRNC/ROCKINGHAM, NC to THE POWER FOUNDATION for $75,000.
Television
Transacting on Attention to Ads Is Coming: NBCU’s Zach Chapman
The value of advertising is rooted in measurement, whether it’s counting the number of visible impressions or attributing a campaign’s contribution to driving revenue. Increasingly, advertisers and media companies are seeking to put a value on consumer attention to advertising.
73% Of Marketers Now Using Addressable TV
Nearly three quarters (73%) of marketers report using addressable TV in the latest survey by Advertiser Perceptions for Go Addressable — up by 16%, from 63%, from a survey conducted at the same time last year.
Radio
Finding Your Brand's Little Red Circle E's
While today's post is about product marketing – specifically your radio station – it goes to the heart of how we connect our products to the people who buy and use them.
Texas Comes To Sun Radio's Aid After Fraudulent $41k Donation
The Austin, TX community is rallying around local broadcaster Sun Radio in the wake of a fraudulent donation putting the company in financial jeopardy. Sun owns and operates eleven non-profit OTA and streaming stations in Central Texas.
FCC
FCC Gives More Details On First LPFM Filing Window In Ten Years
In June, the Federal Communications Commission Media Bureau declared a filing window for Low Power FM station construction permits would be opened for the first time in a decade. The application period will run from November 1 to November 8.
FCC OKs NPRM On HD Radio Power Boost
The FCC on Tuesday (8/1) moved forward with the adoption of a Notice of Proposed Rulemaking that seeks to give digital FM and Low Power FM stations “more flexibility” to increase digital power levels.