Headlines
Disney’s ABC Stations Could Be Acquired By Nexstar With “Little Friction,” Company Advisor Tom Carter Says
Tom Carter, a longtime former Nexstar exec who is now a senior advisor to the CEO and board of directors, says the company could acquire Disney’s local ABC TV stations with “little friction” if they become available.
Television
How The Charter-Disney Deal Is Scrambling The TV Industry
Executives and analysts across the TV streaming industry expressed relief, excitement and some dismay over the just-announced landmark deal that settles Disney’s historic standoff with cable TV provider Charter.
Radio
Edison: Linear Platforms Dominate Audio Listening In The Car
Last month, Edison Research reported that on-demand audio narrowly passed linear listening platforms in the second quarter. Digging deeper into the data, the research firm says linear platforms like broadcast radio continue to dominate listening in the car.
CTV/OTT
Allen Media's Local Now Adds 18 CBS FAST Channels
The Allen Media Group digital platform Local Now — a free streaming service for hyper-local news, weather, sports, traffic and entertainment — has expanded its local news footprint with the launch of 14 free ad-supported television (FAST) channels from CBS Stations.
Digital
5 industries will see faster growth in US digital ad spending than the average
Travel, retail, healthcare and pharma, automotive, and entertainment will outpace the national digital ad spending growth rate.
Media
Thinking Beyond Now: Plan For Long-Term Media Effects
When times are tight and the future is uncertain, especially amid lingering fears about recession and a sluggish ad market, it’s tempting for marketers to focus on quick wins to get some points on the board and live to fight another day.
How agencies are measuring impact for brands beyond the classic core metrics
As more data and channels become available to marketers, agencies and industry groups are reporting more metrics to clients beyond a brand’s standard KPIs.
Retail Media Networks, Opportunity vs Reality
Retail media networks have grown in popularity amid the growing emphasis on ROI across today’s complex consumer purchase journeys and recent restrictions on third-party cookie usage.
Sales
Study Uncovers Huge Chasm Between Consumer Values And Marketing Priorities
The disconnect between how consumers and marketers see things has produced some major marketing misses recently (see: Bud Light). Now a new study conducted by Morning Consult and Advertiser Perceptions documents the growing disparity between consumer values and behaviors and marketing priorities in the U.S.
