The buy and sell sides need to come together to determine how best to measure converged audiences, executives from Nexstar, Sinclair and Fox Television Stations said during a TVNewsCheck panel last week.
Townsquare Media is asking the Federal Communications Commission to block a proposed sale of a Lubbock FM. It alleges the move is an attempt to sidestep ownership limits, accusing crosstown owner Ramar Communications of gaming the system to buy a fifth FM station in market No. 162.
India’s national public broadcaster Prasar Bharati has an audience that can be described as polyglot. In that sense radio broadcasting’s traditional approach — one broadcast fits all — is not the best fit. Fortunately, technologies are arising to offer solutions.
Yesterday Altice USA, the 4th largest cable TV company in the United States, reported their earnings that included 77,600 fewer cable TV subscribers. Now, the CEO, Dennis Mathew, opened up about cable TV and how the model is broken.
A common narrative we hear in relation to the growth of the advertising market is that much of it is due to increased spending from small and medium-sized advertisers which in turn have been responsible for much of the growth of Meta, Alphabet and Amazon.
Remember when televisions morphed from being squares into being rectangles as a result of HDTV? We are in the middle of another such transformation as more televisions become “smart” through native design or through the addition of smart devices. Smart TVs and TV devices (such as Rokus or gaming consoles) simply allow for Internet connectivity, and where there is Internet connectivity, there is audio to be consumed.